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KATIE PITTMAN
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KATIE PITTMAN
Home
About
Portfolio
Blog
Résumé
Contact
Contact
Home
About
Portfolio
Blog
Résumé
Contact
Contact
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PROJECT SNAPSHOT

The challenge

Turn KCM’s shopping coverage into a distinct editorial product — one with a clear reason to exist, a repeatable format, and an audience of its own.

THE IDEA

Shopping coverage, but with a point of view.

Rather than another stream of product recommendations, I pitched The Shop Edit as a recurring editorial product: timely, useful, personality-driven, and built around the kind of recommendations readers would actually want in their inbox.

MY ROLE

Concept + pitch
Editorial strategy
Newsletter programming
Writing + editing
Audience growth